We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.' When Facebook goes down, it's a bad day on the internet, and today is particularly stormy.'Ībout an hour into the outage, Facebook tweeted, 'We’re aware that some people are having trouble accessing our apps and products.

'The combined popularity of Facebook, Instagram, WhatsApp and Facebook Messenger means that billions of users have been impacted by the services being entirely offline today. The global Facebook outage grew to be one of the largest Downdetector ever tracked in terms of reports and duration, said Luke Deryckx, CTO of internet testing firm Ookla, which owns the online monitoring site. Instagram's digital ad revenue is projected to be $25 billion this year and more than $32 billion in 2022, eMarketer said. digital advertising revenue is estimated to be more than $48 billion this year and $57 billion in 2022, according to eMarketer. The outage affected Facebook's moneymaker – ads. ►Facebook whistleblower: Who is Frances Haugen? Everything you need to know ►Windows 11: What you need to know about Microsoft's release of its new operating system To every small and large business, family, and individual(s) who depends on us, I'm sorry.' We appreciate your patience as we come back online.'įacebook Chief Technology Officer Mike Schroepfer personally apologized twice Monday to users via Twitter: 'Facebook services coming back online now – may take some time to get to 100%.

We know billions of people and businesses around the world depend on our products and services to stay connected. The company has also offered a litany of apologies to its users: 'We’re sorry. And a Facebook spokesperson reiterated that stance Tuesday in an email to USA TODAY saying that 'we want to make clear there was no malicious activity behind this outage.'

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